Wisconsin Association of Assessing Officers Quarterly Meeting
Comfort Inn, 5025 Co. Hwy V, DeForest, WI 53532 (Directions)

December 4, 2017

 

Presenter:Rebecca L. Malmquist, CAE, SAMA


Director of Assessments, City of Minneapolis Assessorís Office

 

Timed Outline:Communicate, Communicate, Communicate

Module 1:Working with the Media Ė Crafting a Positive Message for Your Jurisdiction

Public relations overview

10 minutes

Plugging in to media outlets

5 minutes

Techniques for crafting a consistent, positive message Ė the media plan

10 minutes

Components of an effective message

10 minutes

Media dos and doníts

5 minutes

Staff roles and advance preparation

5 minutes

Ensure that the right message is being sent

5 minutes

††††† ††††††† ††††††††††††††††††††††††††††††††††††††††††††††††††††††††††††††††††††††† †††††††††††††††††††††††††††††††††††††††††† 50 minutes

 

-----------------------------------------------------10 minute break -----------------------------------------------------------------------

Module 2:Social Media and Your Jurisdiction:What You Need to Know

Statistics

5 minutes

Common sense

5 minutes

The workplace and social media

5 minutes

Official use

5 minutes

Personal use

5 minutes

Policy examples

5 minutes

Dos and doníts

5 minutes

††††††††††††††††††††††††††††††††††††††††††††††††††††††††††††††††††††††††††††††††††††††††††††††††††††††††††††††††††††††††††††††††† 35 minutes

 

-----------------------------------------------------10 minute break -----------------------------------------------------------------------

 



Module 3:Effective Communication

Barriers to effective communication

5 minutes

Types of communication

10 minutes

Verbal

 

Non-verbal

 

Communication styles

5 minutes

The skills

10 minutes

Emotional Intelligence is key

10 minutes

Communication under stress

5 minutes

††††††††††††††††††††††††††††††††††††††††††††††††††††††††††††††††††††††††††††††††††††††††††††††††††††††††††††††††††††††††††††††††† 45 minutes

-----------------------------------------------------10 minute break -----------------------------------------------------------------------

 

Module 4:Email Etiquette 101

To email or not, that is the question††††††

5 minutes

Know your audience

5 minutes

Components of an effective email

5 minutes

Reminders

5 minutes

††††††††††††† ††††††††††††††††††††††††††††††††††††††††††††††††††††††††† ††††††††††††††††††††††††††††††††††††††††††††††††††††††††††††††††††††††† 20 minutes